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AI search

7 published posts under this topic.

If I started a GEO business, I would not start with SaaS

A founder-focused take on why GEO is better approached as a vertical, productized service before building another AI visibility dashboard.

 Measure GEO without lying to yourself

A practical measurement framework for AI answer visibility, with prompt panels, repeated sampling, mention scores, citation tracking, and honest reporting.

 Third-party mentions are the part of GEO people will underestimate

Why AI visibility reaches beyond your own site, and how to think about review sites, community threads, docs, GitHub, benchmarks, and category pages.

 Write pages that AI answers can actually quote

A practical guide to writing GEO content with facts, comparisons, statistics, citations, and useful structure instead of stuffing keywords or pretending schema alone will save you.

 Run a small AI visibility diagnostic before buying a tool

A hands-on process for checking whether a brand appears in high intent AI search answers across ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Overviews.

 How AI answer engines seem to pick sources

A practical explanation of query fan-out, citation drift, source bias, and why ranking in Google is no longer the same thing as being quoted by AI answers.

 I looked into GEO. It is real, but please do not get weird about it

A grounded introduction to generative engine optimization, AI search visibility, and why the market is real without being nearly as certain as the sales decks make it sound.