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startup

3 published posts under this topic.

If I started a GEO business, I would not start with SaaS

A founder-focused take on why GEO is better approached as a vertical, productized service before building another AI visibility dashboard.

 Third-party mentions are the part of GEO people will underestimate

Why AI visibility reaches beyond your own site, and how to think about review sites, community threads, docs, GitHub, benchmarks, and category pages.

 I looked into GEO. It is real, but please do not get weird about it

A grounded introduction to generative engine optimization, AI search visibility, and why the market is real without being nearly as certain as the sales decks make it sound.